LUXE PACK MONACO TO EXPERIENCE THE DARK SIDE OF JAMES CROPPER
James Cropper is set to go back to black for Luxe Pack Monaco, as it prepares to showcase its extensive range of black papers – a colour that in the world of packaging brings sophistication, class and a timeless appeal.
British master papermaker James Cropper is set to go back to black for Luxe Pack Monaco, as it prepares to showcase its extensive range of black papers – a colour that in the world of packaging brings sophistication, class and a timeless appeal.
Attendees at the event, which takes place between 2 and 4 October 2017 at Monaco’s Grimaldi Forum, will also get the chance to experience the company’s Tailor Made service, which allows brands to develop unique, custom-made paper solutions for brand presentation and packaging.
James Cropper works closely with clients to develop bespoke black shades, and prides itself on colour quality and consistency. Its in-house colour lab also holds recipes for over 50 shades of black, with four ready-to-order FSC®-certified blacks available from stock.
Susan Wilson, group packaging director at James Cropper, said: “We want brands to realise the creative potential of black – it’s dark and challenging, but can often be the most powerful of colours. Harnessing technology, science and skill over the past 170 years, we’ve built up unique capabilities and have developed a portfolio of black papers with tactile appeal, as well as a service that can create bespoke papers that truly define a brand.
“Creating an individual experience for brands’ is crucial – so, as well as colour, our service encompasses texture, technical performance and environmental values. This, combined with our rich papermaking know-how and superior craftsmanship, means that the creative possibilities are endless.”
Liquorice and Black Lentil from the Dolcelicious range of luxurious food contact-approved papers are amongst those on show at the event. Also on display will be Black Bowston, a soft black made from 100 per cent reworked fibre; and the red-hued Black from Vanguard, James Cropper’s leading colour range, which has a smooth finish ideal for promotional print.
The prestige paper innovator will also showcase examples of packaging projects; which include the collection of gift and presentation packaging for luxury online handbag retailer Zesh, made from a dark chocolate black developed for the papermaker’s award-winning Cocoa range.
Susan added: “We’re looking forward to introducing attendees to our bespoke service. At James Cropper, we appreciate the importance of standing out from the crowd and know that Tailor Made will be well received in Monaco.”
James Cropper will also be presenting COLOURFORM™ moulded fibre packaging, from the company’s 3D Products division (JC3DP), at the Monaco event. With a growing demand for brands to create packaging that is easy to recycle, ColourformTM rises to this challenge - offering new creative and technical potential in structural packaging made from natural, renewable fibres that are easily recyclable with household paper. Hailed as the next generation in sustainable fibre packaging, this bespoke colour and design-engineered moulded packaging offers brands unique impact.
The company will be at Stand DB9 in Hall Diaghilev during the event.