OUR FOCUS ON LUXURY PACKAGING
We are excited to announce details of our renewed strategy within the luxury packaging sector to support our ambitious growth plans, repositioning under one unique and globally recognised identity led by the family name, James Cropper.
Our multi-award-winning moulded fibre innovation, Colourform, will now become an integral part of a strong and unified luxury packaging offer, optimising our business to better service our customers. You may no longer see the Colourform name, but the skill and innovation remain firmly in place.
We will embrace continuing demand and preference for paper-based packaging by bringing together expertise and innovations to offer a complete industry leading packaging solution for many of the world’s foremost luxury brands.
This exciting era will be underpinned by our investment in a ground-breaking decarbonisation programme to electrify our operations, as well as our new state-of-the-art embossing centre.
With a rich two-century heritage of paper making, we are excited to share this new chapter of paper innovation with you.
