PaperTalks: Beauty vs Hygiene
Welcome to PaperTalks
BEAUTY VS HYGIENE: Has the Consumer Focus on Hygiene Marked the End of Unboxing Experiences?
PaperTalks is an informative panel discussion on the future of the paper and packaging industry. The show hosts guests from the industry, creative innovators, influential design-led organisations and well-known brands.
Topics discussed include:
- The shift in the 2020/21 consumer mindset when making purchase decisions in-store and online
- The tension between hygiene and the aesthetic beauty of packaging in light of the pandemic and sustainability considerations
- PaperGard™ proven to be effective at reducing the presence of SARS-CoV-2, the virus that causes Covid-19, on the surface of paper
- The panel's predictions for the future when looking at paper, packaging and the circular economy
PaperTalks discussions are relevant to all those who share an interest in the circular economy, sustainable packaging and creative paper applications.
Please see below for audio feed:
Listen to the episode online now
Meet The Panel
Paul Morris
Founder & CEO, Addmaster Supplier of additive based, product improvements.
Paul's multi award winning business has a long list of business accolades including The Sunday Express, Mail on Sunday, Society of Food Hygiene and Technology and Queens Award for Export and Innovation.
Paul is a Board Member of The Business Innovation Centre, a Midlands Export Champion and a speaker for Young Enterprise.
Dr Helen McCormick
Subject Specialist in Fashion Marketing, The Manchester Metropolitan University
Helen conducts research in the areas of digital strategy and innovation in the retail industry, focusing on consumption behaviour, marketing communications and customer engagement and more recently sustainable business practices in fashion retail and responsible consumption behaviour management.
Helen is Section Head for the Fashion Communication programmes within the Manchester Fashion Institute.
Jenny Greenwood
Innovation Manager at design agency Butterfly Cannon
Jenny has over ten years experience in design and packaging, working with household names such as Burberry, Pernod Ricard, Wagamama, Bang & Olufson, with qualifications in sustainability and circular economy from Delft University and learning from the Ellen MacArthur Foundation.
Jenny helps to bring designs to life, pioneering new ideas, with a sustainable first approach.
Stefan Pryor
Senior Product Manager at James Cropper
Stefan has responsibility for James Cropper’s paper packaging portfolio across fashion, cosmetics and consumer electronics, with an expertise in the luxury sector.
His role includes the identification of new markets, product development and end-to-end creation of bespoke, innovative packaging solutions.
