The design ensures only an essential amount of material is used. Likewise, the blotters are ink-free, with die-cut branding and a series of regimented holes across the surface. This fits strongly with the brand’s design philosophy on adopting sustainable practices, right from the precious materials that produce the fragrances through to the packaging.
Having launched in 2020 and immediately having to navigate the pandemic, BelRebel’s early experiences distilled the company’s brand positioning. The fragrances are designed to create an emotive response and a nostalgic experience, each experimenting with unexpected ingredients for unique fragrance blends. All ingredients are ethically sourced, sustainably packaged and always made in-house in London.