PaperTalks: BEAUTY vs Hygiene
James Cropper has launched a new informative panel discussion on the future of the paper and packaging industry.
The 'PaperTalks' show, hosts guests from the industry, creative innovators, influential design-led organisations, and well-known brands. The topics discussed are relevant to all those who share an interest in the circular economy, sustainable packaging and creative paper applications.
Will the consumer focus on hygiene mark the end of unboxing experiences?
Topics discussed include:
- The shift in consumer mindset in light of the global pandemic and sustainability considerations
- Tension between hygiene and the aesthetic of packaging
- The future when looking at paper, packaging and the circular economy
PaperTalks was recorded in December 2020 in a newly branded studio (provided by A Digital) carefully adhering to COVID safe regulations.