"These tests clearly demonstrate the effectiveness of the product on the paper surface against SARS-CoV-2, the enveloped virus that is responsible for Covid-19."Richard Bracewell, Marketing & Technical Director, James Cropper
James Cropper conducted attitudinal consumer research into the tension between hygiene and beauty when it comes to packaging. In the wake of COVID-19, consumers are looking for confidence that the packaging they come into contact with is as safe as it can be and hygiene is now the number one concern for people*.
“Consumers’ attitudes towards products and packaging have changed and, as a supplier of specialist papers to the packaging sector, we have to adapt our solutions accordingly. PaperGard™ has been part of our range since 2006 but since the pandemic the demand for this kind of protected paper packaging has increased.Richard Bracewell, Marketing & Technical Director, James Cropper