At James Cropper, we are seeing the demand for circular sustainable solutions becoming greater and one of the things we do in response to that, is continually look at the value that waste offers in packaging.
Five years ago we launched CupCycling, the world’s first recycling process dedicated to upcycling take-away coffee cups. CupCycling is a technology that extracts the plastic lining which previously made cups impossible to be recycled and transforms the remaining paper fibre into luxurious papers for packaging. There is something quite satisfying for a consumer to buy a greeting card and see the words ‘I used to be a coffee cup’ on it.
Our appetite for taking value from waste streams has since grown and we continue to strive for game-changing innovation. Most recently, in an industry first, we are now using plant waste to create coloured paper. Using dye derived from rosemary plant extract, which would have otherwise been wasted. It’s the first-time plant-based dyes have ever been used in modern papermaking. These dyes are more commonly used in the textile industry, but our latest development demonstrates the opportunities that plant-based dyes can offer in other applications