Colour is a critical form of communication, affecting the way we engage and connect. This is illustrated further by our study, with an interest in retro trends coming through strongly amongst the design community. It’s easy to understand how the social impact of the pandemic, world focus on climate change and politics has created this yearning for happier times. Likewise, colours which signify hope and stability are high on the agenda of designers.
Another major influence identified by the latest research is nature. With more of the population spending time outdoors these past two years, nature has become a major driver of colour choices.