The Mulberry Green Story
A Customer Success Story - Mulberry Green
Mulberry Green is the brand's signature shade and also emblematic of their commitment to social responsibility. The bespoke Mulberry Green colour was created at the mill in 2015, working jointly with G.F Smith.
Mulberry is focussed on introducing new, innovative packaging solutions to reduce their impact on our planet.
Every sheet of Mulberry Green paper now includes 20% CupCycling™ fibre from coffee cups and a further 30% from other post-consumer waste.
Our unique CupCycling™ by James Cropper story is featured on all of this packaging.
2.5 billion disposable coffee cups are thrown away each year. Our signature Mulberry Green packaging transforms this waste into beautiful paper. Our partners at Cropper’s paper mill have introduced specialised CupCycling™ technology to combat this problem. The innovative zero waste process removes the plastic lining from the paper cup, allowing both to be recycled separately. The paper fibre is then combined with other post-consumer waste and wood from sustainably managed forests to create paper for our Mulberry Green bags.www.mulberry.com
Mulberry's heritage - and identity - is quintessentially British. Founded in 1971, in Somerset, England by Roger Saul who established the brand at his kitchen table, with £500 backing from his mother.
The first designs were buckled leather belts - soon, other accessories followed, including iconic bags and womenswear.
The hallmarks of these Mulberry creations - timeless design coupled with traditional quality and a sense of the here and now - are the threads that run through everything back then, today and tomorrow....
“Even down to our packaging, these initiatives came from the team. CupCycling will be the paper that is used for all of our consumer facing packaging.”Charlotte O’Sullivan, Global Marketing & Digital Director, Mulberry