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Fibre Blend

Experts in creating beautiful papers by blending combinations of fresh and recycled fibres.

Our intricate understanding of fibre from over 175 years of papermaking puts luxury and sustainability at the heart of our paper and packaging portfolio.

120 A16513 Copy
JC Icons CUPCYCLING RGB

CUPCYCLING™

Used coffee cups and cup offcuts

Have you ever wondered where your used coffee cups go?

In partnership with waste management companies and well-known coffee retailers, we keep this high quality food grade fibre in use through our unique CupCycling technology.

Examples
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Stack of virgin fibre in the mill
FibreBlend Fresh Icon

FRESH

Virgin wood and non-wood

Our Fresh fibre is sourced directly from nature to provide purity and strength. An essential component of the entire paper lifecycle, these certified fibres are from responsibly managed sources, protecting our natural systems today and for future generations.

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WORK

Recovered from places of work and education

Paper is the most recycled product worldwide, with paper recycled at a rate of 74% across Europe – our urban forest! We upcycle fibre from offices, schools and other work environments and give it a second life as premium paper products and packaging.

Examples
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120 A16491 Copy
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MILL

Reworked from our own production processes

Recycling is the responsible thing to do, so at our mill in the English Lake District we ensure nothing goes to waste. There is zero waste to landfill from our paper mill operations, we rework o cuts and waste from our own processes to keep valuable paper fibre in the loop.

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120 A1674
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THREAD

Upcycled textiles

Wouldn’t it be great if your pre-loved clothing could be re-purposed as fine paper? Working with the fashion industry and partners, we have done just that. All part of our ongoing commitment to the war on waste through world class FibreBlend innovation.

Examples
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120 A1665
JC Icons TRIM RGB

TRIM

Recovered from industry

We recover selected long-fibre production o cuts from our established industry partners. With incredible strength characteristics, this fibre is perfect for packaging and publishing applications, and is also an exceptionally clean source of upcycled fibre.

Examples
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CUPCYCLING 2019 059
CupCycling™
120 A2391
Lab Tests
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Work
New forest
Fresh
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Mill
Denim Clips
Rydal Apparel - Giving forgotten fashion a new lease of life.
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Trim
Fibre Blend
A blend of fibre is added to the Blender chest
Sales Presenter Fibre Blend Web

Did you know?

71.4%

In 2021 71.4% of all paper and board consumed in Europe was recycled, much of this is derived from locally sourced office waste.

83%

Paper based packaging is recycled at a rate of 83%, which is more than all other types of packaging materials.

76%

In 2022 the European paper value chain have renewed it's pledge to contribute to the EU's new model of circular economy and recycle 76% of all paper consumed by 2030.

50%

Our aim by 2025, is that in using our FibreBlend UpCycled Technology, 50% of our paper will be made with recovered fibre and 50% Fresh fibre.

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