Our FibreBlend model embraces the key strands of a circular economy system, with an intricate understanding of fibre from over 175 years of papermaking. Ensuring luxury and sustainability at the heart of our paper and packaging portfolio, we use a variety of carefully selected natural and renewable fibres for our paper products, categorised by fibre source.
The dedicated team of recovered fibre experts at James Cropper committed to perpetual sustainable fibre innovation. From the world’s first technology to upcycle used coffee cups to the industry leading incorporation of used jeans into fully recyclable paper for packaging - transforming waste into beautiful paper and packaging is at the core of our mission. But it doesn’t begin and end with recovered fibre. We believe that the perfect balance of paper performance, a sustainable story and visual appeal lives in the unique blend of virgin and recycled fibre.