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Fibre Blend

Experts in creating beautiful papers by blending combinations of fresh and recycled fibres. FibreBlend is more than just a product or process, it’s at the heart of our purpose: Pioneering materials to safeguard our future.

Our FibreBlend model embraces the key strands of a circular economy system, with an intricate understanding of fibre from over 175 years of papermaking. Ensuring luxury and sustainability at the heart of our paper and packaging portfolio, we use a variety of carefully selected natural and renewable fibres for our paper products, categorised by fibre source.

The dedicated team of recovered fibre experts at James Cropper committed to perpetual sustainable fibre innovation. From the world’s first technology to upcycle used coffee cups to the industry leading incorporation of used jeans into fully recyclable paper for packaging - transforming waste into beautiful paper and packaging is at the core of our mission. But it doesn’t begin and end with recovered fibre. We believe that the perfect balance of paper performance, a sustainable story and visual appeal lives in the unique blend of virgin and recycled fibre.

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CUPCYCLING™

Used coffee cups and cup offcuts

Have you ever wondered where your used coffee cups go?

In partnership with waste management companies and well-known coffee retailers, we keep this high quality food grade fibre in use through our unique CupCycling technology.

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Stack of virgin fibre in the mill
FibreBlend Fresh Icon

FRESH

Virgin wood and non-wood

Our Fresh fibre is sourced directly from nature to provide purity and strength. An essential component of the entire paper lifecycle, these certified fibres are from responsibly managed sources, protecting our natural systems today and for future generations.

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WORK

Recovered from places of work and education

Paper is the most recycled product worldwide, with paper recycled at a rate of 71.4% across Europe – our urban forest! We upcycle fibre from offices, schools and other work environments and give it a second life as premium paper products and packaging.

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MILL

Reworked from our own production processes

Recycling is the responsible thing to do, so at our mill in the English Lake District we ensure nothing goes to waste. There is zero waste to landfill from our paper mill operations, we rework off cuts and waste from our own processes to keep valuable paper fibre in the loop.

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THREAD

Upcycled textiles

Wouldn’t it be great if your pre-loved clothing could be re-purposed as fine paper? Working with the fashion industry and partners, we have done just that. All part of our ongoing commitment to combat the war on waste through world class FibreBlend innovation.

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TRIM

Recovered from industry

We recover selected long-fibre production off-cuts from our established industry partners. With incredible strength characteristics, this fibre is perfect for packaging and publishing applications, and is also an exceptionally clean source of upcycled fibre.

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Taking a bespoke approach to each project means that we are able to select the perfect blend of fibres to ensure the desired outcome is achieved.

Being selective of the supply chain is key; our team conducts rigorous tests to validate the quality of the fibre stream.

Stringent fibre selection takes us a long way to achieving the same results which virgin fibre offers. However, the key to zero compromise in terms of quality and environmental impact is absolutely in the blend of virgin and reclaimed.

All fibre sources are responsibly managed and certified to FSC or PEFC chain of custody systems. The fibre combinations we use not only support the regeneration of forest ecosystems but also keep materials in use;
through a commitment to constant fibre innovation, we have found solutions to tackle societal challenges on waste by upcycling problematic materials into high value paper products.

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CupCycling™
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Lab Tests
New forest
Fresh
Fibre Blend
A blend of fibre is added to the Blender chest

Did you know?

71.4%

In 2021 71.4% of all paper and board consumed in Europe was recycled, much of this is derived from locally sourced office waste

83%

Paper based packaging is recycled at a rate of 83%, which is more than all other types of packaging materials

76%

In 2022 the European paper value chain have renewed it's pledge to contribute to the EU's new model of circular economy and recycle 76% of all paper consumed by 2030

50%

Our aim by 2025, is that in using our FibreBlend UpCycled Technology, 50% of our paper will be made with recovered fibre and 50% Fresh fibre

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