The Shredhouse Packaging Story
Shredhouse are premium UK-based manufacturers of decorative and protective packaging for the gift market. James Cropper provide the world-class coloured paper products to produce shredded paper packaging for a range of market sectors.
Shredhouse, based in Wiltshire, has been well positioned to benefit from the huge shift towards e-commerce sales, and the ever increasing demand for sustainable choices for protective product transit cushioning, as a result of the global pandemic. Their eco-friendly high-quality packaging is used to enhance products, gift boxes and hampers, enabling them to be presented beautifully and safely. Shredhouse works with customers from large multi-national brands to British artisans across a range of market sectors including health & beauty, food & drink, craft & toys, gifts and many more.
“The pandemic has fuelled the growth of online retail for many brands “Whilst the process of shredding paper may appear to be relatively straight-forward, it generates a considerable amount of friction and heat, and so the custom made papers we supply are designed with the application in mind. The chemistry has been carefully considered and our technical team have worked with Shredhouse to ensure that they run trouble-free through the process."Stefan Pryor, Senior Product Manager for Packaging
With sustainability at the core of James Cropper, the custom made papers from ranges such as Vanguard, Bowston Black and our Tailor Made Service supplied to Shredhouse are all FSC (Forest Stewardship Council) certified, which means the paper products have come from responsibly managed forests or recycled sources that provide environmental, social and economic benefits. Shredded paper options include local UK sources of pre- and post-consumer recycled fibre processed via James Cropper’s CupCycling innovation, the world’s first recycling process of its kind dedicated to upcycling take-away coffee cups.
The pandemic has fuelled the growth of online retail for many brands which has made the online marketplace incredibly competitive. Brands are increasingly recognising the importance of offering customers a feel good moment during the unboxing of their online orders but equally, consumers are looking to buy more responsibly so the two things need to work together.
“James Cropper’s expertise and capabilities have been instrumental in helping us fulfil the increased demand for shredded and protective packaging. The pandemic has accelerated some of the major gift packaging trends of the past few years, including a noticeable emphasis on the environmental impact of gift packaging. We hope that these efforts towards responsible consumerism will stay and we can continue to work with James Cropper to help brands deliver an experience which meets the needs of the consumer and the planet.”Jon Watton, Business Development Manager for Shredhouse