Rydal Apparel

Introducing Rydal Apparel - an innovative new addition to the Rydal Packaging Collection.

Working with the fashion industry and partners, James Cropper is the first paper mill to upcycle used textiles as a fibre source for luxury packaging paper.

With eight billion pairs of jeans produced globally each year, fashion’s favourite staple contributes significantly to the textile waste problem. According to the World Economic Forum, 73% of worn clothing is incinerated or sent to landfill when discarded. Only 12% is recycled for insulation or mattresses, and less than 1% is used to make new products.

As part of James Cropper’s Rydal range of recycled papers, Rydal Apparel is comprised of 20% post-consumer denim fibre and 80% recycled fibre from sources such as used coffee cups. This not only makes the paper 100% recycled, but also globally recyclable. As a cellulose based product, cotton-based paper can be recycled in standard waste streams, giving the fibre not only a second life, but also a potential third and fourth.