“James Cropper’s Tailor Made service is aimed at brand owners and packaging designers that want truly unique materials to help them stand out.” Mark Cropper, Chairman.
With over 170 years of experience providing innovative, custom-made paper products, James Cropper understands the need for brands to stand out and, this year, we are placing particular emphasis on these credentials and our Tailor Made service.
Creating personalised solutions to brands’ paper requirements has always been at James Cropper’s core but, with Tailor Made, we take our bespoke service to a new level. Being fully immersed in the world of premium and luxury, we know how important it is for brands operating in that sector to stand out and express their individuality through their packaging. We are here to work closely with brands, designers and converters to facilitate those needs.
The options available through the Tailor Made service range from the individual fibres selected to create a paper recipe to the ways they’re engineered, coloured, converted and embossed. For those wishing to advocate sustainability, for example, ingredients such as coffee cups or post-consumer waste can be used, while unique shades of tactile papers can be developed for a sophisticated impression.
As experts in colour we have 2,000 live shades, and can develop virtually any shade in colour space with the dyes and pigments we hold on site in our unique, purpose built Colour Lab. It is here that we can create and match almost anything that strikes inspiration in the customer – from flowers, lipstick and leather shoes to pantone colours!
The Tailor Made service allows brands to tell their story through paper and explore the endless creative possibilities. It allows clients to focus purely on their vision and let their imaginations run wild – then we bring their ideas to life, utilising the experience, tools and expertise we’ve developed over almost two centuries. The result is a truly custom product that perfectly complements and elevates a brand’s offering.