JAMES CROPPER NAMED AS OFFICIAL SPONSOR OF PARIS PACKAGING WEEK 2023
As a leading packaging innovator, James Cropper is delighted to announce that it has been named as the official partner of Packaging Première, the future focused luxury packaging event space of Paris Packaging Week 2023, one of the industry’s most prestigious events.
The event will open its doors on January 25th and 26th 2023, when it will welcome some 630 exhibitors and an estimated 7,000-7,500 visitors.
James Cropper’s partnership comes after Paris Packaging Week unveiled its new branding earlier this year. For the first time, the show will welcome Packaging Première, focusing on luxury packaging within the retail, fashion, jewellery, watches, accessories and fine wines and spirits markets, James Cropper’s heartland.
James Cropper introduces the Packaging Première Talks programme, designed to immerse visitors in the luxury packaging landscape. With inspirational insights from industry experts, a view on the latest trends, to the challenges and cutting edge solutions being worked on in the luxury space by leading brands and designers - this is a place for brands to prepare for the future.
This collaboration marks the start of an exciting year ahead for the English Lakes' papermaker, which is famous for its trailblazing sustainable paper packaging innovations.
It also comes after further disruptive launches from COLOURFORM™, the group’s eco-designed moulded fibre packaging solution. Having reinvented luxury packaging for the champagne industry with Ruinart, COLOURFORM recently challenged traditional concepts in the fragrance sector. Working with Lancôme, the James Cropper team created a unique mono-material fragrance wrap, for the brand’s La Vie Est Belle product.
“Partnering with Paris Packaging Week is an exciting development for us. It is closely aligned with our core values as a business. We have a passion for design and innovation and a hunger to constantly look at new ways of doing things, such as creating luxury packaging sustainably without any compromise on aesthetics and experience. Following a number of recent award-winning designs across our business, we are excited for 2023 and what the year has in store. We have a number of projects to look forward to and collaborating on this industry leading event is a great way to start 2023.”Tricia Hartmann, Global Luxury Lead at James Cropper says:
Opening the talks on day 1, Tricia will be speaking at 9.25am on the 25th and closing the show at 3.15pm on the 26th. We can't wait to see her in action demonstrating strong technical expertise in printing, paper and packaging.
Tricia is responsible for the development of the luxury packaging offer here at James Cropper; driving the take-up of the business’ in our Tailor Made bespoke services through growing international partnerships with luxury brands.
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James Cropper will be exhibiting at Packaging Première on stand R171. The team will be showcasing its latest collaborations with leading brands and its range of bio-based paper solutions, from the industry leading incorporation of used jeans into fully recyclable paper for packaging to award-winning packaging designs.
With a dedicated FibreBlend Upcycled Technology team committed to perpetual sustainable fibre innovation, James Cropper is renowned for carefully selecting responsibly sourced fibres for projects that protect forest ecosystems whilst also providing essential functional properties important to the integrity of the final pack design.
"Our desire with Paris Packaging Week is to make it the essential meeting place and exchange for packaging players and brands. Everyone comes here to learn about the latest trends, but also to offer themselves a forward-looking vision of the sector, in order to plan their future projects and find the right partners to achieve them."Josh Brooks, Marketing Director of Paris Packaging Week says:
