How does speciality paper fare from a sustainability point of view compared to other paper options?
The feverish focus on sustainability in the paper and packaging world is no secret. Neither is it exclusive to this industry. But as we all work on ways to leave little to no trace on the planet, over our shoulder, the need for performance and beautiful design is still very much present. There is no compromising on aesthetics and functionality while we work on circularity. If anything, demand for premium papers which deliver functionality for the converter or printer, and brand experience to the end user is only growing.
Paper is sustainable by design. With the product cycle for paper encompassing renewable resources and recycling after use, paper truly embraces the principles of the circular economy. However, it’s also worth noting that a key element of a healthy eco system, is a balanced stream of fresh and waste fibre to keep the paper cycle working.
There is a place for all paper fibre options on the table to suit different applications. And when looking at the full life cycle for paper the stats stack up. The innovations we are all driving in the paper and printing sectors, commitment to sustainable management of our forests, the delivery of sustainable products, show the resilience of the industry, while we all play our part on the journey to net zero.